Introduction

Social media has become an essential component of our daily lives in the digital age. Social media platforms have altered the way we interact and consume information, from connecting with friends and family to accessing news and entertainment. Behind the scenes, artificial intelligence (AI) has been influencing and improving our social media experiences. In this blog, we will look at how AI is being utilised in social media to revolutionise the way we interact, discover information, and participate with online communities.

1. Content Recommendation

Have you wondered why your social media feeds are flooded with articles , the information that appear to be precisely customised to your preferences? AI algorithms are used by social media companies to analyse massive volumes of data about your previous interactions, preferences, and behaviour. These algorithms give personalised content recommendations based on your interests and choices. Ensuring that your feed is packed with relevant and engaging posts, articles, videos, and adverts.

know more: How is AI used in Social Media